Point of Method: the “Continuous Parallel”

The discovery of and subsequent employment of the technique of the “continuous parallel” — by creating an interface between two worlds/times — is an indispensable tool for creating a cubist perspective and probing a society dedicated to the abrogation of space and time by way of the full extension of communication by every means.

McLuhan used the technique throughout his career. For example during the last decade of his life and career, McLuhan suggests that Lewis Mumford might “be quite correct in seeing the wedding of the old mechanical hardware and the new electric software as creating a megamachine of the Aztec or Pyramid type” (“The Case of the Unhappy Medium”).